Resources
Articles
Practical guides for running online studies: recruiting participants, keeping bots out, building representative samples, and paying people fairly.
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Guide · Qualtrics · 3 min read
How to recruit participants for a Qualtrics survey
A step-by-step guide to recruiting verified participants for a Qualtrics survey: saving participant IDs, completion redirects, screen-outs, quality checks and testing. -
Data quality · 3 min read
How to detect bots and AI agents in online surveys
Practical ways to keep bots, click farms and AI agents out of online survey data: verification, in-survey signals, fair attention checks, and exclusion rules you can defend. -
Sampling · 3 min read
Census-matched online samples: what they are and how to get one
What a census-matched sample is, how it differs from a probability sample, which variables to match, joint versus marginal quotas, and how to report it. -
Ethics and budgeting · 3 min read
How much to pay research participants
How to set fair pay for online research participants: estimating time honestly, hourly floors, screen-outs, bonuses, rejections and how to budget a study.